Discover why leading companies are making the switch to server-side tracking for better data quality, privacy compliance, and performance.
See the dramatic improvements server-side tracking brings
| Feature | Client-Side | Server-Side | Improvement |
|---|---|---|---|
| Data Accuracy | 70-85% | 95%+ | +20-30% |
| Page Load Impact | 200-500ms delay | <50ms delay | 4-10x faster |
| Ad Blocker Resistance | 30-50% blocked | <1% blocked | ~100% protection |
| Privacy Compliance | Limited control | Full control | Easier compliance |
Everything you need to know about why server-side tracking is superior
Using a first-party endpoint gives you full ownership of data collection, simplifying GDPR and CCPA compliance.
Moving tracking off the browser can cut network requests by up to 50%, improving Core Web Vitals.
The Digital Analytics Report 2024 found companies using server-side tracking capture about 30% more complete data.
Server-side processing lets you filter or transform data before it's sent to vendors.
More reliable data enables accurate attribution models and smarter marketing decisions.
Requests made from your domain are rarely blocked by ad blockers.
Add custom parameters and validate events on the server to enrich your analytics.
Validate and route hits instantly to multiple destinations.
Understanding the technical benefits of server-side tracking
Server-side tracking keeps sensitive tracking codes and APIs secure on your server, preventing exposure to client-side vulnerabilities and malicious scripts.
By processing tracking logic on the server, you reduce JavaScript execution time in browsers, leading to faster page loads and better Core Web Vitals scores.
Server-side tracking provides more accurate attribution modeling by capturing data that client-side tracking might miss due to ad blockers or browser restrictions.
See how server-side tracking benefits different types of businesses
Track purchases and customer journeys with complete accuracy, bypass ad blockers affecting revenue data.
Monitor user behavior and conversion funnels while maintaining privacy compliance for B2B customers.
Track content engagement and subscription conversions without impacting page load times.
Real metrics from businesses using server-side tracking
Get server-side tracking running in minutes, not hours
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Upload your Google Tag Manager server container config and deploy to EU infrastructure.
Add a custom subdomain for first-party data collection and improved tracking accuracy.
Join forward-thinking companies who've already made the switch to server-side tracking.
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